08:20AM How CDPs and CMPs Work Together to Balance Privacy and Personalization
Whether your focus on data privacy takes the context of shifting consumer attitudes, new regulations or technology changes – the fact remains that privacy is expected by your customers and is an integral part of their experience.
This Tech Talk is sponsored by Oracle
8:40AM – Privacy UX Matters: Don’t Lose Customers to Poor Design!
In just under 40 years, the internet has evolved from basic webpages on dial-up connections to immersive solutions and services that take up a large portion of our lives. Along with these changes, users have come to expect beauty in interface design, in addition to functionality. Customers are making split second buying decisions on digital first impressions which means UX and page design can be the difference between lost and gained customers. Make that first impression one worth bragging about by taking full advantage of OneTrust’s privacy solutions through careful UX considerations and custom code. In this session, Luke Labenski, Senior Associate at LevelUP Consulting Partners, covers the importance of UX in designing privacy solutions through Onetrust, and presents examples of custom code to make each visit meaningful and cohesive.
This Tech Talk is sponsored by LevelUp Consulting
09:00am – Data-Centric Privacy and Protection at the Speed of Now
With each passing day, laws, regulations, and recent litigation can drastically alter our data protection responsibilities as digital businesses and data stewards. As the fast-shifting landscape of rights in personal information evolves, it takes a calibrated, multi-disciplinary, and sustainable approach to keep up. Capco, the largest professional and advisory services firm dedicated to financial services and insurance, will discuss how a data-centric, 3-principle approach is the key to complete, scalable, and innovative data protection for thriving businesses.
This Tech Talk is sponsored by Capco